Genesis Newsroom: Official Global Media Site

Genesis has made major strides in the luxury segment. It has ditched its also-ran status among the Germans and Japanese, having found its own special flavor that melds style, power, and technology.

Autoblog

Seeing the Genesis G90 Wingback Concept in person at the 2026 New York Auto Show makes one thing clear: Genesis is done playing nice, and they’re ready to push the envelope.

Autoblog

Three-time 24 Hours of Le Mans winner Andre Lotterer says he was impressed with the initial feeling of how the new Genesis GMR-001 Hypercar handled when testing first began last year, especially compared with the early days of the Porsche 963 he raced in the past.

Sportscar365

The Germans mostly offer straight-up stylish luxury with a performance bias, while Lexus, in particular, has the luxury but lacks the sportiness. It compensates for this by offering solid, uncompromising reliability and ownership confidence, via its Toyota heritage, that the German trio simply cannot match. The Genesis G80, however, sits in the middle of these conflicting offers. technology.

Topspeed

After spending a week with the 2026 Genesis G90 Prestige Black, I found myself thinking less about today’s S-Class and 7 Series, and more about the great flagships of the past. Quiet, confident, and distinctly luxurious, the G90 feels like a modern return to old-school executive-sedan values, executed with surprising boldness.

Autoblog

The luxury perceptions that underpin their badges allow the German big three to charge premium prices. But as others have painfully learned in their attempts to grab a piece of the action, cracking this profitable paradigm is very difficult.

So why does Hyundai think its Genesis brand can succeed where they failed?

Carmagazinezz